SEO ONLINE (SEARCH ENGINE OPTIMIZATION)

An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results 

 Knowledge Gain:   

• Fundamental Principles of SEO     
• Search Ranking Factors

Expert Insights:      

• What Is SEO & Why Is It Important
• How Do Search Engines Actually Work?
•  Essential SEO Reporting 

Develop your knowledge of SEO by focusing on improving website performance and problem-solving.

 Knowledge Gain:    

• Improving Technical SEO           
•  Implementing SEO in a Mobile Environment     
• Problem-Solving Skills        
•  Enhancing Your Problem-Solving Skills 

Expert Insights:       

• Screaming Frog SEO Spider
•  Optimizing Core Web Vitals

Let google - and your customers – quickly understand your website by focusing on-page optimization and content performance. 

 Knowledge Gain:    

•  Improving On-page Optimization       
•   Keyword Research 

 Toolkits included:         

• On-Site SEO Audits Toolkit
•  5 Steps to Picking Profitable Keywords
•  SEO Keyword Research Toolkit
•   Aligning Keywords and Existing Content

Case Study/Webinar:   

•  Booking.com: A 5-Star Marketing Performance

Expert Insights:           

• A Guide to SEO Writing
•  Top Content Marketing & SEO Trends
•  Prepare for the Future of Voice Search

Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques. 

 Knowledge Gain:    

•  Improving Off-page Optimization    
•  Successful Collaboration     
•   Improving Local SEO                                                                                                                

 Toolkits included:       

• Guest Blogging Toolkit

Expert Insights:            

• The Complete Guide to On-Page and Off-Page SEO
•  What Makes a High Quality Backlink
•    Local SEO for Beginner
•  How to Manage Online Customer Reviews
•    12 Tips To Improve SEO For eCommerce

Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content. 

 Knowledge Gain:     

• Implementing Strategic SEO Practices            
•  Measuring and Reporting SEO Campaigns          
•  Evaluating the Performance of SEO Content  

 Toolkits included:        

•  Targets and KPIs Toolkit
•  Content and Channel Matrix Template
• Channel Performance Tracker

Case Study/Webinar:  

•  Lemonade Insurance: A Juicy Future

Expert Insights:             

•  5 Ways to Mazimize SEO and Social Media
•   Combine your SEO and Affiliate Marketing Strategy
•   Google Analytics Goals Guide