EMAIL MARKETING COURSE ONLINE

This online Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and the key concepts in Marketing Automation.

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Price : ₹2000

Key Features

↗ 4 Interactive Modules

↗ Associate Level Certification

↗ 11 Hours self-paced learning content

↗ Practical Toolkits and Templates

Key skills and competencies you will gain.

Data Strategy
Email Strategies
Time Management
Copywriting
Email Content
Testing and Optimization
Email Metric Reporting

What you'll learn!

4 Modules • Approx 11 hours Learning content

Module 1 - Data Strategy (3h 59mins)

An effective email strategy is underpinned by solid data management and segmentation.

Knowledge Gain:

Developing an Email Strategy
Managing Email Data
Growing an Email Subscriber
Database

Toolkits included:

Buyer Persona Template
The Definitive GDPR Checklist for Marketers
All About the California Consumer Privacy Act (CCPA)

Case Study/Webinar :

Email Marketing Strategy, the Ultimate Blueprint
The Skimm: Disrupting News Media and Making Email Cool Again

Module 2 - Crafting Content and Managing Time (2h 11mins)

Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.

Knowledge Gain:

Creating Email Content
The Anatomy of an Effective Marketing Email
4 Tips for Crafting the Perfect Email Subject Line
Managing Your Time Effectively

Toolkits included:

Email Content & Copywriting Checklist
One-year Gantt calendar template

Expert Insights:

Peak Seasonal Sales Planning to Maximize Revenue

Module 3 - Creativity and Designing Content (2h 24mins)

Learn how to design visually appealing content that resonates with your customers.

Knowledge Gain:

Enhancing Your Creativity
Designing Emails
Integrating Email Features
The Essential Guide to Optimizing Your Emails for Mobile
Graphic Design Principles and Best Practices
Design Foundations: Brand Guidelines and Consistency

Toolkits included:

Content Ideation Template
Brand Style Elements Template

Case Study/Webinar:

Lego: The Building Blocks of a Modern-Day Superbrand

Module 4 - Testing, Optimization, and Automation (2h 21mins)

Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.

Knowledge Gain:

Testing Email Campaigns
5 Key Email Metrics You Should Be Tracking
Key Concepts in Marketing Automation
A Practical Guide to the Top Email Marketing Automation Tools

Toolkits included:

Email Marketing Campaign Results Dashboard
Email & Social Media Campaign ROI Calculator

Case Study/Webinar:

Salesforce: From Humble Beginnings to Major Global Impact